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Câu hỏi: Read the following passage and mark the letter A, B, C, or D to indicate the answer to each of the question.
Cable television was born in 1928. Sadly, we are all witnessing its death. Not so long ago, a TV guide could be found on every living room coffee table to help consumers plan their evening TV show lineup. Today, Generation Z consumes video content in a completely different way. These young viewers have placed a premium on flexibility. Rigid time frames outlining ad-laden TV shows are wholly unappealing to such an audience.
From the type of content they watch and the format they watch it in to the device they watch it on, Gen Z is asking for content to be catered to them. The successful streaming platforms will be the ones that listen. The migration from traditional media to on-demand streaming has forced media outlets to become more agile than ever.
While cable TV is holding on for dear life to its remaining subscribers, successful platforms have provided what their customers want — content on the go. Gone are the days where family members rush home to secure a spot on the couch just in time to tune into their favorite programs. Instead, Gen Z has ignited the movement of content providers toward specialized content streaming. Specifically, platforms have carved out success by placing more tailored content onto apps and services that are geared toward the younger viewers and accessible by phone or tablet. Studies have revealed that a Gen Z audience consumes the majority of its content on three platforms: YouTube, Instagram, and Twitter.
Gen Z consumes three hours of entertainment and video content on their phones, nearly doubling the number of hours spent watching cable TV. With this in mind, it should come as no surprise that producers are opting to create streamable, accessible, mobile content over traditional platforms.
(Source: https://gritdaily.com/)
Which best serves as the title for the passage?
A. How to win with a Gen Z audience.
B. Traditional media still matters in digital age.
C. Digital and traditional media work together.
D. Traditional content missing the mark.
Cable television was born in 1928. Sadly, we are all witnessing its death. Not so long ago, a TV guide could be found on every living room coffee table to help consumers plan their evening TV show lineup. Today, Generation Z consumes video content in a completely different way. These young viewers have placed a premium on flexibility. Rigid time frames outlining ad-laden TV shows are wholly unappealing to such an audience.
From the type of content they watch and the format they watch it in to the device they watch it on, Gen Z is asking for content to be catered to them. The successful streaming platforms will be the ones that listen. The migration from traditional media to on-demand streaming has forced media outlets to become more agile than ever.
While cable TV is holding on for dear life to its remaining subscribers, successful platforms have provided what their customers want — content on the go. Gone are the days where family members rush home to secure a spot on the couch just in time to tune into their favorite programs. Instead, Gen Z has ignited the movement of content providers toward specialized content streaming. Specifically, platforms have carved out success by placing more tailored content onto apps and services that are geared toward the younger viewers and accessible by phone or tablet. Studies have revealed that a Gen Z audience consumes the majority of its content on three platforms: YouTube, Instagram, and Twitter.
Gen Z consumes three hours of entertainment and video content on their phones, nearly doubling the number of hours spent watching cable TV. With this in mind, it should come as no surprise that producers are opting to create streamable, accessible, mobile content over traditional platforms.
(Source: https://gritdaily.com/)
Which best serves as the title for the passage?
A. How to win with a Gen Z audience.
B. Traditional media still matters in digital age.
C. Digital and traditional media work together.
D. Traditional content missing the mark.
Câu nào thích hợp nhất làm tiêu đề cho đoạn văn?
A. Làm thế nào để thu hút khán giả thế hệ Z
B. Truyền thông truyền thống vẫn còn vấn đề trong thời đại kỹ thuật số
C. Phương tiện truyền thông kỹ thuật số và truyền thống làm việc cùng nhau
D. Nội dung truyền thống không đạt được mục đích
Căn cứ vào thông tin đoạn đầu:
Today, Generation z consumes video content in a completely different way. These young viewers have placed a premium on flexibility. Rigid time frames outlining ad-laden TV shows are wholly unappealing to such an audience. (Ngày nay, thế hệ Z xem nội dung video theo một cách hoàn toàn khác. Những khán giả trẻ đã đặt ra một sự cao cấp về tính linh hoạt. Khung thời gian cứng nhắc phát song những chương trình TV đầy quảng cáo hoàn toàn không hấp dẫn đối với khán giả như vậy.)
Như vậy, ta thấy tiêu đề thích hợp nhất ở đây sẽ là làm cách nào để thu hút khán giả trẻ tuổi.
A. Làm thế nào để thu hút khán giả thế hệ Z
B. Truyền thông truyền thống vẫn còn vấn đề trong thời đại kỹ thuật số
C. Phương tiện truyền thông kỹ thuật số và truyền thống làm việc cùng nhau
D. Nội dung truyền thống không đạt được mục đích
Căn cứ vào thông tin đoạn đầu:
Today, Generation z consumes video content in a completely different way. These young viewers have placed a premium on flexibility. Rigid time frames outlining ad-laden TV shows are wholly unappealing to such an audience. (Ngày nay, thế hệ Z xem nội dung video theo một cách hoàn toàn khác. Những khán giả trẻ đã đặt ra một sự cao cấp về tính linh hoạt. Khung thời gian cứng nhắc phát song những chương trình TV đầy quảng cáo hoàn toàn không hấp dẫn đối với khán giả như vậy.)
Như vậy, ta thấy tiêu đề thích hợp nhất ở đây sẽ là làm cách nào để thu hút khán giả trẻ tuổi.
Đáp án A.