The Collectors

The most appropriate title for this passage is ____________

Câu hỏi: Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.
Federal Express is a company that specializes in rapid overnight delivery of high-priority packages. The first company of its type, Federal Express was founded by the youthful Fred Smith in 1971, when he was only 28 years old. Smith had actually developed the idea for the rapid delivery service in a term paper for an economics class when he was a student atYaleUniversity. The term paper reputedly received a less-than-stellar grade because of the infeasibility of the project that Smith had outlined. The model that Smith proposed had never been tried; it was a model that was efficient to operate but at the same time was very difficult to institute.
Smith achieved efficiency in his model by designing a system that was separate from the passenger system and could, therefore, focus on how to deliver packages most efficiently. His strategy was to own his own planes so that he could create his own schedules and to ship all packages through the hub city of Memphis, a set-up which resembles the spokes on the wheel of a bicycle. With this combination of his own planes and hub set-up, he could get packages anywhere in the United States overnight.
What made Smith's idea difficult to institute was the fact that the entire system had to be created before the company could begin operations. He needed a fleet of aircraft to collect packages from airports every night and deliver them to Memphis, where they were immediately sorted and flown out to their new destinations; he needed a fleet of trucks to deliver packages to and from the various airports; he needed facilities and trained staff all in place to handle the operation. Smith had a 4 $ million inheritance from his father, and he managed to raise an additional 91$ million dollars from venture capitalists to get the company operating.
When Federal Express began service in 1973 in 25 cities, the company was not an immediate success, but success did come within a relatively short period of time. The company lost $29 million in the first 26 months of operations. However, the tide was to turn relatively quickly. By late 1976, Federal Express was carrying an average of 19,000 packages per night and had made a profit of $ 3.6 million.
The most appropriate title for this passage is ____________
A. The Capitalization of Federal Express
B. The Importance of Business Studies
C. The Implementation of a Successful Business
D. The Problems and Frustrations of a Business Student
Đáp án C: The Implementation of a Successful Business
Kỹ năng đọc hiểu: Xác định tiêu đề cho bài đọc
Giải thích chi tiết: Tiêu đề phù hợp nhất cho bài đọc này là____________
A. Nguồn vốn của Federal Express
B. Tầm quan trọng của nghiên cứu về lĩnh vực kinh doanh
C. Sự triển khai của một mô hình kinh doanh thành công
D. Những vấn đề và sự thoái chí của một sinh viên ngành kinh doanh
Qua nội dung toàn bài, ta có thể xác định tiêu đề cho bài đọc là đáp án C.
Đoạn 1 của bài đọc nói về ý tưởng ban đầu của mô hình kinh doanh này, xuất hiện đâu vào thời gian nào cũng như những khó khăn có thể gặp phải khi triển khai.
Đoạn 2 của bài đọc nói về chiến lược, cách vận hành hiệu quả của ý tưởng kinh doanh.
Đoạn 3 nói về quá trình triển khai thực tế từ thuở sơ khai, từ việc huy động vốn, thuê nhân sự, cơ sở vật chất, v.v, để đưa mô hình vào hoạt động.
Đoạn 4 nói về quá trình phát triển, những thất bại ban đầu và thành công sau này của Federal Expess.
Đáp án C.
 

Câu hỏi này có trong đề thi

Quảng cáo

Back
Top