Câu hỏi: Reading the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word of phrase that best fits each of the numbered blanks:
NEIGHBOURS INFLUENCE BUYING DECISIONS
However objective we believe ourselves to be, most of us do not judge a product solely on its merits, considering quality, value and style before making a decision. (33)______ . We are easily influenced by the people around us. There is nothing wrong with this. It is probably a smarter way to make decisions than (34) __________on only our own opinions. But it does make life hard for companies. Marketers have long understood (35)__________groups of friends and relatives tend to buy the same products, but understanding the reasons has been tricky. Is it because they are so similar in how much money they make and what television ads they watch that they independently arrive at the same decision? Or do they copy one another, perhaps (36) ______envy or perhaps because they have shared information about the products?
Research in Finland recently found overwhelming evidence that neighbours have a big influence on buying decisions. When one of a person's ten nearest neighbours bought a car, the (37) _________that person would buy a car of the same brand during the next week and a half rose by 86 per cent.
The word or phrase which best fits the gap (33) is...
A. Unlike
B. Instead
C. What's more
D. In place
NEIGHBOURS INFLUENCE BUYING DECISIONS
However objective we believe ourselves to be, most of us do not judge a product solely on its merits, considering quality, value and style before making a decision. (33)______ . We are easily influenced by the people around us. There is nothing wrong with this. It is probably a smarter way to make decisions than (34) __________on only our own opinions. But it does make life hard for companies. Marketers have long understood (35)__________groups of friends and relatives tend to buy the same products, but understanding the reasons has been tricky. Is it because they are so similar in how much money they make and what television ads they watch that they independently arrive at the same decision? Or do they copy one another, perhaps (36) ______envy or perhaps because they have shared information about the products?
Research in Finland recently found overwhelming evidence that neighbours have a big influence on buying decisions. When one of a person's ten nearest neighbours bought a car, the (37) _________that person would buy a car of the same brand during the next week and a half rose by 86 per cent.
The word or phrase which best fits the gap (33) is...
A. Unlike
B. Instead
C. What's more
D. In place
Kiến thức: Liên từ
Giải thích:
A. Unlike: Không giống
B. Instead: Thay vì, thay vào đó
C. What's more: Thêm nữa là
D. In place + of sth/ sb: Thay thế cho cái gì/ ai
However objective we believe ourselves to be, most of us do not judge a product solely on its merits, considering quality, value and style before making a decision. (33) Instead, we are easily influenced by the people around us.
Tạm dịch: Dù chúng ta có tự tin bản thân là người khách quan đến thế nào, hầu hết chúng ta không đánh giá sản phẩm chỉ dựa trên giá trị, chất lượng, và kiểu dáng của nó trước khi quyết định. Thay vào đó, chúng ta dễ dàng bị ảnh hưởng bởi những người xung quanh.
Giải thích:
A. Unlike: Không giống
B. Instead: Thay vì, thay vào đó
C. What's more: Thêm nữa là
D. In place + of sth/ sb: Thay thế cho cái gì/ ai
However objective we believe ourselves to be, most of us do not judge a product solely on its merits, considering quality, value and style before making a decision. (33) Instead, we are easily influenced by the people around us.
Tạm dịch: Dù chúng ta có tự tin bản thân là người khách quan đến thế nào, hầu hết chúng ta không đánh giá sản phẩm chỉ dựa trên giá trị, chất lượng, và kiểu dáng của nó trước khi quyết định. Thay vào đó, chúng ta dễ dàng bị ảnh hưởng bởi những người xung quanh.
Đáp án B.