Câu hỏi: Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34.
A survey is a study, generally in the form of an interview or a questionnaire that provides information concerning how people think and act. In the United States, the best-known surveys are the Gallup poll and the Harris poll. As anyone who watches the news during campaigns presidential knows, these polls have become an important part of political life in the United States.
North Americans are familiar with the many "person on the street" interviews on local television news shows. While such interviews can be highly entertaining, they are not necessarily an accurate indication of public opinion. First, they reflect the opinions of only those people who appear at a certain location. Thus, such examples can be biased in favor of commuters, middle-class shoppers, or factory workers, depending on which area the news people select. Second, television interviews tend to attract outgoing people who are willing to appear on the air, while they frighten away others who may feel intimidated by a camera. A survey must be based on a precise, representative ampling if it is to genuinely reflect a broad range of the population.
In preparing to conduct a survey, sociologists must exercise great care in the wording of questions. An effective survey question must be simple and clear enough for people to understand it. It must also be specific enough so that there are no problems in interpreting the results. Even questions that are less structured must be carefully phrased in order to elicit the type of information desired. Surveys can be indispensable sources of information, but only if the sampling is done properly and the questions are worded accurately.
There are two main forms of surveys: the interview and the questionnaire. Each of these forms of survey research has its advantages. An interview can obtain a high response rate because people find it more difficult to turn down a personal request for an interview than to throw away a written questionnaire. In addition, an interviewer can go beyond written questions and probe for a subject's underlying feelings and reasons. However, questionnaires have the advantage of being cheaper and more consistent.
It can be inferred from the passage that _____________.
A. live interviews minimize the influence of the researcher
B. live interviews are easier to interpret
C. live interviews are better than questionnaires
D. both questionnaires and live interviews have their own advantages and disadvantages
A survey is a study, generally in the form of an interview or a questionnaire that provides information concerning how people think and act. In the United States, the best-known surveys are the Gallup poll and the Harris poll. As anyone who watches the news during campaigns presidential knows, these polls have become an important part of political life in the United States.
North Americans are familiar with the many "person on the street" interviews on local television news shows. While such interviews can be highly entertaining, they are not necessarily an accurate indication of public opinion. First, they reflect the opinions of only those people who appear at a certain location. Thus, such examples can be biased in favor of commuters, middle-class shoppers, or factory workers, depending on which area the news people select. Second, television interviews tend to attract outgoing people who are willing to appear on the air, while they frighten away others who may feel intimidated by a camera. A survey must be based on a precise, representative ampling if it is to genuinely reflect a broad range of the population.
In preparing to conduct a survey, sociologists must exercise great care in the wording of questions. An effective survey question must be simple and clear enough for people to understand it. It must also be specific enough so that there are no problems in interpreting the results. Even questions that are less structured must be carefully phrased in order to elicit the type of information desired. Surveys can be indispensable sources of information, but only if the sampling is done properly and the questions are worded accurately.
There are two main forms of surveys: the interview and the questionnaire. Each of these forms of survey research has its advantages. An interview can obtain a high response rate because people find it more difficult to turn down a personal request for an interview than to throw away a written questionnaire. In addition, an interviewer can go beyond written questions and probe for a subject's underlying feelings and reasons. However, questionnaires have the advantage of being cheaper and more consistent.
It can be inferred from the passage that _____________.
A. live interviews minimize the influence of the researcher
B. live interviews are easier to interpret
C. live interviews are better than questionnaires
D. both questionnaires and live interviews have their own advantages and disadvantages
Có thể suy ra từ đoạn văn rằng ...............
A. các cuộc phỏng vấn trực tiếp làm giảm tối thiếu tác động của nhà nghiên cứu
B. các cuộc phỏng vấn trực tiếp thì dễ dàng để giải thích hơn
C. các cuộc phỏng vấn trực tiếp thì tốt hơn các phiếu câu hỏi
D. cả phiếu câu hỏi và cuộc phỏng vấn trực tiếp đều có thuận lợi và bất lợi
"There are two main forms of surveys: the interview and the questionnaire. Each of these forms of survey research has its advantages."
A. các cuộc phỏng vấn trực tiếp làm giảm tối thiếu tác động của nhà nghiên cứu
B. các cuộc phỏng vấn trực tiếp thì dễ dàng để giải thích hơn
C. các cuộc phỏng vấn trực tiếp thì tốt hơn các phiếu câu hỏi
D. cả phiếu câu hỏi và cuộc phỏng vấn trực tiếp đều có thuận lợi và bất lợi
"There are two main forms of surveys: the interview and the questionnaire. Each of these forms of survey research has its advantages."
Đáp án D.