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Câu hỏi: Read the following passage and mark the letter A, B, C, or D on your answer sheet to choose the word or phrase that best fits each of the numbered blanks from 34 to 38.
photography, eye-catching graphics, jingles or clever comments. What is more, companies may employ famous people like film stars to recommend their products.
(37) ________, many governments have introduced rules and regulations that advertisers must follow.
These codes of (38) ________ ensure that advertisers don't make exaggerated claims or offend certain groups of people. In some countries, advertisements can be displayed only in specific areas. Furthermore, some countries do not approve of the advertising of certain products, like tobacco, so they don't allow such advertising at all.
A. little
B. amount
C. much
D. number
ADVERTISING
In this day and age, advertising is big business. It puts a lot of effort into effectively (34) ________ the public about a product or service. Advertisements are introduced through a variety of means. Companies can choose from the print media, television, radio or even huge lit-up billboards (35) ________ have been put up around our cities and which suggest that we buy this type of ice-cream or that type of trainer. Advertising companies use a(n) (36) ________ of techniques to attract our attention, including stunningphotography, eye-catching graphics, jingles or clever comments. What is more, companies may employ famous people like film stars to recommend their products.
(37) ________, many governments have introduced rules and regulations that advertisers must follow.
These codes of (38) ________ ensure that advertisers don't make exaggerated claims or offend certain groups of people. In some countries, advertisements can be displayed only in specific areas. Furthermore, some countries do not approve of the advertising of certain products, like tobacco, so they don't allow such advertising at all.
(Adapted from Use of English for All Exams by E. Moutsou)
The word or phrase which best fits the gap (36) is...A. little
B. amount
C. much
D. number
Giải thích:
A. little + N (không đếm được): ít .
B. amount: lượng → an amount of + danh từ không đếm được
C. much + N (không đếm được): nhiều
D. number: số lượng → a number of + danh từ đếm được số nhiều
Ta thấy techniques là danh từ đếm được số nhiều nên ta dùng number.
Tạm dịch: Advertising companies use a number of techniques to attract our attention, including stunning photography, eye-catching graphics, jingles or clever comments.
(Các công ty quảng cáo sử dụng nhiều kỹ thuật để thu hút sự chú ý của chúng ta, bao gồm chụp ảnh tuyệt đẹp, đồ họa bắt mắt, điệp khúc quảng cáo hoặc lời bình thông minh.)
A. little + N (không đếm được): ít .
B. amount: lượng → an amount of + danh từ không đếm được
C. much + N (không đếm được): nhiều
D. number: số lượng → a number of + danh từ đếm được số nhiều
Ta thấy techniques là danh từ đếm được số nhiều nên ta dùng number.
Tạm dịch: Advertising companies use a number of techniques to attract our attention, including stunning photography, eye-catching graphics, jingles or clever comments.
(Các công ty quảng cáo sử dụng nhiều kỹ thuật để thu hút sự chú ý của chúng ta, bao gồm chụp ảnh tuyệt đẹp, đồ họa bắt mắt, điệp khúc quảng cáo hoặc lời bình thông minh.)
Đáp án D.