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Câu hỏi: Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 36 to 42.
TV has transformed politics in the USA by changing the way in which information is disseminated, by altering political campaigns, and by changing citizen's patterns of response to politics. By giving citizens independent access to the candidates, television diminished the role of the political party in the selection of the major party candidates. By centering politics on the person of the candidate, television accelerated the citizen's focus on character rather than issues.
TV has altered the forms of political communication as well. The messages on which most of us rely are briefer than they once were. The stump speech, a political speech given by traveling politicians and lasting 3/2 to 2 hours, which characterized nineteenth-century political discourse, has given way to the 30-second advertisement and the 10 second "sound bite" in broadcast news. Increasingly the audience for speeches is not that standing in front of the politician but rather the viewing audience who will hear and see a snippet of the speech on the news.
In these abbreviated forms, much of what constituted the traditional political discourse of earlier ages has been lost. In 15 or 30 seconds, a speaker cannot establish the historical context that shaped the issue in question, cannot detail the probable causes of the problem, and cannot examine alternative proposals to argue that one is preferable to others. In snippets, politicians assert but do not argue.
Because television is an intimate medium, speaking through it require a changed political style that was more conversational, personal, and visual than that of the old-style stump speech. Reliance on television means that increasingly our political world contains memorable pictures rather than memorable words. Schools teach us to analyze words and print. However, in a word in which politics is increasingly visual, informed citizenship requires a new set of skills.
Recognizing the power of television's pictures, politicians craft televisual, staged events, called pseudo-event, designed to attract media coverage. Much of the political activity we see on television news has been crafted by politicians, their speechwriters, and their public relations advisers for televised consumption. Sound bites in news and answers to questions in debates increasingly sound like advertisements.
According to paragraph 5, staged political events are created so that politicians can_____________.
A. create more time to discuss political issues
B. obtain more television coverage for themselves
C. spend more time talking to citizens in person
D. engages in debates with their opponents
TV has transformed politics in the USA by changing the way in which information is disseminated, by altering political campaigns, and by changing citizen's patterns of response to politics. By giving citizens independent access to the candidates, television diminished the role of the political party in the selection of the major party candidates. By centering politics on the person of the candidate, television accelerated the citizen's focus on character rather than issues.
TV has altered the forms of political communication as well. The messages on which most of us rely are briefer than they once were. The stump speech, a political speech given by traveling politicians and lasting 3/2 to 2 hours, which characterized nineteenth-century political discourse, has given way to the 30-second advertisement and the 10 second "sound bite" in broadcast news. Increasingly the audience for speeches is not that standing in front of the politician but rather the viewing audience who will hear and see a snippet of the speech on the news.
In these abbreviated forms, much of what constituted the traditional political discourse of earlier ages has been lost. In 15 or 30 seconds, a speaker cannot establish the historical context that shaped the issue in question, cannot detail the probable causes of the problem, and cannot examine alternative proposals to argue that one is preferable to others. In snippets, politicians assert but do not argue.
Because television is an intimate medium, speaking through it require a changed political style that was more conversational, personal, and visual than that of the old-style stump speech. Reliance on television means that increasingly our political world contains memorable pictures rather than memorable words. Schools teach us to analyze words and print. However, in a word in which politics is increasingly visual, informed citizenship requires a new set of skills.
Recognizing the power of television's pictures, politicians craft televisual, staged events, called pseudo-event, designed to attract media coverage. Much of the political activity we see on television news has been crafted by politicians, their speechwriters, and their public relations advisers for televised consumption. Sound bites in news and answers to questions in debates increasingly sound like advertisements.
According to paragraph 5, staged political events are created so that politicians can_____________.
A. create more time to discuss political issues
B. obtain more television coverage for themselves
C. spend more time talking to citizens in person
D. engages in debates with their opponents
Theo đoạn 5, các sự kiện chính trị được dàn dựng để các chính trị gia có thể_____________.
A. tạo thêm thời gian để thảo luận về các vấn đề chính trị
B. cho bản thân mình chiếm nhiều sóng truyền hình hơn
C. dành nhiều thời gian nói chuyện với công dân
D. tham gia vào các cuộc tranh luận với các đối thủ của mình
Thông tin trong bài: "Recognizing the power of television's pictures, politicians craft staged events, called pseudo-event, designed to attract media coverage." (Nhận thức được sức mạnh của hình ảnh trên truyền hình, các chính trị gia đã tạo ra các sự kiện được dàn dựng, được gọi là sự kiện giả, được thiết kế để thu hút sự đưa tin của các phương tiện truyền thông.)
A. tạo thêm thời gian để thảo luận về các vấn đề chính trị
B. cho bản thân mình chiếm nhiều sóng truyền hình hơn
C. dành nhiều thời gian nói chuyện với công dân
D. tham gia vào các cuộc tranh luận với các đối thủ của mình
Thông tin trong bài: "Recognizing the power of television's pictures, politicians craft staged events, called pseudo-event, designed to attract media coverage." (Nhận thức được sức mạnh của hình ảnh trên truyền hình, các chính trị gia đã tạo ra các sự kiện được dàn dựng, được gọi là sự kiện giả, được thiết kế để thu hút sự đưa tin của các phương tiện truyền thông.)
Đáp án B.