Câu hỏi: Read the following passage and mark the letter A, B, C, or D to indicate the answer to each of the question.
Cable television was born in 1928. Sadly, we are all witnessing its death. Not so long ago, a TV guide could be found on every living room coffee table to help consumers plan their evening TV show lineup. Today, Generation Z consumes video content in a completely different way. These young viewers have placed a premium on flexibility. Rigid time frames outlining ad-laden TV shows are wholly unappealing to such an audience.
From the type of content they watch and the format they watch it in to the device they watch it on, Gen Z is asking for content to be catered to them. The successful streaming platforms will be the ones that listen. The migration from traditional media to on-demand streaming has forced media outlets to become more agile than ever.
While cable TV is holding on for dear life to its remaining subscribers, successful platforms have provided what their customers want — content on the go. Gone are the days where family members rush home to secure a spot on the couch just in time to tune into their favorite programs. Instead, Gen Z has ignited the movement of content providers toward specialized content streaming. Specifically, platforms have carved out success by placing more tailored content onto apps and services that are geared toward the younger viewers and accessible by phone or tablet. Studies have revealed that a Gen Z audience consumes the majority of its content on three platforms: YouTube, Instagram, and Twitter.
Gen Z consumes three hours of entertainment and video content on their phones, nearly doubling the number of hours spent watching cable TV. With this in mind, it should come as no surprise that producers are opting to create streamable, accessible, mobile content over traditional platforms.
(Source: https://gritdaily.com/)
According to paragraph 3, what do the successful businesses do to retain the young viewers?
A. Cutting through the noise and removing commercials and ads.
B. Providing consumers with the desirable content even outside of the house.
C. Using cutting-edge CG technology to offer better, targeted content on TV.
D. Playing mainstream music and incorporating youngsters' lingo.
Cable television was born in 1928. Sadly, we are all witnessing its death. Not so long ago, a TV guide could be found on every living room coffee table to help consumers plan their evening TV show lineup. Today, Generation Z consumes video content in a completely different way. These young viewers have placed a premium on flexibility. Rigid time frames outlining ad-laden TV shows are wholly unappealing to such an audience.
From the type of content they watch and the format they watch it in to the device they watch it on, Gen Z is asking for content to be catered to them. The successful streaming platforms will be the ones that listen. The migration from traditional media to on-demand streaming has forced media outlets to become more agile than ever.
While cable TV is holding on for dear life to its remaining subscribers, successful platforms have provided what their customers want — content on the go. Gone are the days where family members rush home to secure a spot on the couch just in time to tune into their favorite programs. Instead, Gen Z has ignited the movement of content providers toward specialized content streaming. Specifically, platforms have carved out success by placing more tailored content onto apps and services that are geared toward the younger viewers and accessible by phone or tablet. Studies have revealed that a Gen Z audience consumes the majority of its content on three platforms: YouTube, Instagram, and Twitter.
Gen Z consumes three hours of entertainment and video content on their phones, nearly doubling the number of hours spent watching cable TV. With this in mind, it should come as no surprise that producers are opting to create streamable, accessible, mobile content over traditional platforms.
(Source: https://gritdaily.com/)
According to paragraph 3, what do the successful businesses do to retain the young viewers?
A. Cutting through the noise and removing commercials and ads.
B. Providing consumers with the desirable content even outside of the house.
C. Using cutting-edge CG technology to offer better, targeted content on TV.
D. Playing mainstream music and incorporating youngsters' lingo.
Theo đoạn 3, các doanh nghiệp thành công làm gì để giữ chân người xem trẻ?
A. Cắt giảm tiếng ồn và loại bỏ quảng cáo
B. Cung cấp cho người tiêu dùng nội dung mong muốn ngay cả bên ngoài ngôi nhà
C. Sử dụng công nghệ CG tiên tiến để cung cấp nội dung hay hơn và có mục tiêu trên TV
D. Chơi nhạc chính thống và kết hợp với biệt ngữ của giới trẻ
Căn cứ vào thông tin đoạn ba:
Specifically, platforms have carved out success by placing more tailored content onto apps and services that are geared toward the younger viewers and accessible by phone or tablet. (Cụ thể, các nền tảng đã khắc họa thành công bằng cách đặt nội dung phù hợp hơn trên các ứng dụng và dịch vụ hướng đến người xem trẻ tuổi và có thể truy cập bằng điện thoại hoặc máy tính bảng.)
A. Cắt giảm tiếng ồn và loại bỏ quảng cáo
B. Cung cấp cho người tiêu dùng nội dung mong muốn ngay cả bên ngoài ngôi nhà
C. Sử dụng công nghệ CG tiên tiến để cung cấp nội dung hay hơn và có mục tiêu trên TV
D. Chơi nhạc chính thống và kết hợp với biệt ngữ của giới trẻ
Căn cứ vào thông tin đoạn ba:
Specifically, platforms have carved out success by placing more tailored content onto apps and services that are geared toward the younger viewers and accessible by phone or tablet. (Cụ thể, các nền tảng đã khắc họa thành công bằng cách đặt nội dung phù hợp hơn trên các ứng dụng và dịch vụ hướng đến người xem trẻ tuổi và có thể truy cập bằng điện thoại hoặc máy tính bảng.)
Đáp án B.